Meet the Team

Managing Director & Registered Care Manager

Lucy founded Blue Arrow Care in 2015 alongside her mother, Alexandra. At just 20 years old, Lucy became one of the youngest Registered Care Managers ever approved by the Care Quality Commission, reflecting her early dedication, leadership, and passion for care. Lucy began her career in the care sector at the age of 16, gaining hands-on experience and a deep understanding of the needs of both clients and care professionals.

Blue Arrow Care was created in honour of Lucy’s grandmother, Susan, who lived with Huntington’s disease for most of her life. Witnessing the realities of care from such a young age inspired Lucy’s commitment to delivering compassionate, high-quality support.

Lucy shares: “My Nan was my life. Everything Blue Arrow delivers and achieves is in her honour—and now, in her memory, since we lost her in 2020”. Lucy now oversees the day-to-day operations of Blue Arrow Care, working closely with her senior leadership team, carers, clients, families, social workers, and healthcare professionals. Under her leadership, the organisation has grown into a strong, dependable, and resilient service that consistently goes above and beyond for those it supports.

At the heart of the organisation is a family-centred ethos. Lucy is passionate about ensuring every client is treated with the same dignity, compassion, and respect as a loved one. She firmly believes that anyone working within Blue Arrow Care must share these values. Lucy shares: “I have a clear vision for what I want our team to deliver. I built a team that is inspired by Blue Arrow’s vision—not just paid to deliver it. “

Fun Fact about Lucy

Lucy is a hardcore Arsenal Fan & Fainted When They Won The Premier League in 2026

Favourite life motto

“In A World Where You Can Be Anything, Be Kind. Tell people what you would say to them if they where no longer here whilst hey are here.”

Care Consultant

Phaedra is the Managing Director of The Blue Arrow Care Group, our sister company, and plays a key role in providing strategic oversight and consultancy across our services. She brings a wealth of experience, leadership, and compassion, helping to ensure the highest standards of care and governance are maintained.

Phaedra’s career reflects both determination and progression. Over a 12-year period, she worked her way through the professional ranks, developing a strong reputation for her expertise and leadership. Her background spans administration through to senior broker level, where she became recognised for her professionalism, knowledge, and dedication.

In 2018, Phaedra was headhunted to join Blue Arrow Care, marking a significant milestone in her career. Since then, she has become an integral part of the wider organisation. With extensive experience in adult social care and safeguarding, she also serves as Designated Safeguarding Lead, ensuring robust systems are in place to protect vulnerable individuals and uphold the highest standards of safety and compliance.

Phaedra is passionate about delivering person-centred care and fostering a culture built on dignity, respect, and empathy. Through her consultancy work, she supports continuous improvement and strengthens best practice across the organisation.

Outside of her professional role, Phaedra has a lifelong passion for horses. Having developed her love for equestrian life from the age of two, she now owns ten horses and competes at a national level—demonstrating the same commitment, discipline, and resilience that she brings to her work.

Phaedra met Lucy through her work, and their professional relationship naturally evolved into a personal partnership, with the couple marrying in 2023. Together, they share a strong vision for delivering exceptional, compassionate care and continuing to develop a values-led organisation.

Driven by integrity, compassion, and a commitment to excellence, Phaedra continues to make a meaningful and lasting impact across all aspects of her work.

Fun Fact about Phaedra

Phaedra won royal international when she was 18 with Dudley her late boy.

Favourite life motto

“Buy The Bag”

Operations Director

Clare is the Operations Director at Blue Arrow Care, where she oversees the day-to-day running of the service, ensuring that high standards of care, compliance, and team performance are consistently achieved.

Clare is deeply passionate about mental health and is committed to supporting both clients and staff with compassion, understanding, and professionalism. Her approach is centred around creating a positive, supportive environment where individuals feel valued, heard, and cared for.

She is known within the organisation for her loyalty, kindness, and genuine compassion. Clare leads with empathy and integrity, always putting people first while maintaining a strong focus on quality and accountability.

Her dedication to Blue Arrow Care Group reflects her strong belief in its values and vision. Clare holds the organisation close to her heart and is as committed to its success as the Director, working tirelessly to ensure the service continues to grow and deliver outstanding, person-centred care.

Fun Fact about Clare

I captain Mental Health Mens Football Teams In My Spare Time And I used to be in the national team for lazer quest

Favourite life motto

“Feel the fear and do it anyway”

Office Co-ordinator

Louise is a highly valued member of The Blue Arrow Care Group, having dedicated over eight years of service to the organisation. Starting with the company at just 16 years old, Louise has demonstrated exceptional commitment, resilience, and determination throughout her journey.

Over the years, Louise has grown both personally and professionally, developing into a skilled and dependable Office Co-ordinator who plays a key role in the day-to-day running of the service. Her in-depth knowledge of the organisation, combined with her strong organisational skills and attention to detail, ensures that operations run smoothly and efficiently.

Louise is widely recognised for her professionalism, reliability, and positive attitude. She approaches her role with a proactive mindset, consistently supporting her colleagues and contributing to a strong, team-focused culture. Her progression within the company is a testament to her hard work and dedication, as well as her ability to adapt and thrive in a fast-paced care environment.

Louise’s journey from a young starter to an experienced and trusted team member reflects both her personal growth and her commitment to excellence. She is a valued asset to the organisation and continues to play an important role in supporting the delivery of high-quality care services.

Fun Fact about Louise

Louise is a Gamer Girlie and in her spare time plays fortnight.

Favourite life motto

“Take Each Day As It Comes”

Office Co-ordinator

Vanessa joined The Blue Arrow Care Group in February 2026 as our Office Co-ordinator and has already made a significant and lasting impact on the organisation.

From the outset, Vanessa has demonstrated a strong work ethic, exceptional organisational skills, and a proactive approach to supporting both the office team and field staff. She has quickly become an integral part of the day-to-day operations, ensuring that processes run smoothly and efficiently, even during busy and high-pressure periods.

What truly sets Vanessa apart is her genuine passion for care. She understands the importance of the work we do and consistently approaches her role with compassion, professionalism, and a clear commitment to maintaining high standards. Her dedication not only supports the team but ultimately enhances the quality of service we provide to our clients.

Vanessa’s positive attitude, reliability, and willingness to go above and beyond have not gone unnoticed. She embodies the values of Blue Arrow Care Group and plays a vital role in strengthening our team culture and operational excellence.

We are incredibly proud to have Vanessa as part of our team and look forward to seeing her continue to grow and thrive within the organisation.

Fun Fact about Vanessa

Vanessa Is A Party Animal & Is Always The Last One Standing

Favourite life motto

“Dance! Tomorrow is not promised”